Olympus To Launch New Mirrorless 75mm lense - ChannelNews
27 May 2012, 4:59 pm
As the mirrorless camera battle heats up in Australia Olympus has moved to to shore up their range of lenses for their Pen range with the launch of the M.Zuiko Digital ED 75mm f1.8 lens. The single focal-length all metal lens delivers a 150mm-equivalent ...

lens/Focus Shifter for any DSLR camera lens - Gizmag
21 May 2012, 6:32 pm
Modern DSLRs can shoot some pretty impressive video footage, but unfortunately their small and often fiddly focus rings aren't quite cut out for creating cinematic masterpieces which require smooth and accurate focus. The lens/Focus Shifter is a lens ...

Panasonic Unveils Fixed Aperture Zoom lens - PC Magazine
21 May 2012, 8:59 am
Panasonic has announced a new lens for the Micro Four Thirds camera system. Part of the company's top end of X series lenses, the Lumix G X Vario 12-35mm f/2.8 ASPH Power OIS lens covers a 24-70mm field of view in terms of classic 35mm photography.

Sony announces NEX-F3 16MP mirrorless and E 18-200mm F3.5-6.3 OSS LE lens - Digital Photography Review
17 May 2012, 2:02 am
Sony has announced the NEX-F3 entry-level 16MP mirrorless camera and lightweight 18-200mm F3.5-6.3 OSS stabilized superzoom lens with for the E-mount. The NEX-F3 gains a built-in flash, along with the updated 16MP sensor from its NEX-5N big brother.

Sony launches SLT-A37 16MP fixed-mirror DSLR and 18-135mm F3.5-5.6 SAM lens - Digital Photography Review
16 May 2012, 10:56 pm
Sony has launched the SLT-A37 entry-level 16MP SLT camera and the enthusiast-grade 18-135mm F3.5-5.6 SAM standard zoom. The A37 is a refreshed replacement for the A35, bringing the entry-level model into line with the rest of the SLT lineup.

Sony’s New Interchangeable-lens Cameras Focus on Portraits, Action - All Things Digital
16 May 2012, 9:58 pm
Nowadays, more and more people are turning to their phones instead of digital cameras for their picture-taking needs. For one thing, it’s convenient (you always have your phone with you), and two, the cameras on smartphones are getting better.

Fuji unveils wide conversion lens, new firmware for X100 (with samples!) - The Imaging Resource!
15 May 2012, 1:24 pm
Fujifilm has today announced a new conversion lens specific to its FinePix X100 digital camera, offering X100 shooters an alternative to the 23mm fixed focal length of their camera. The company has also simultaneously announced updated firmware ...

Fujifilm Announces All New Wide Conversion lens for the Award Winning FUJIFILM X100 Digital Camera - WebWire
15 May 2012, 12:03 am
Valhalla, N.Y., May 15, 2012 – FUJIFILM North America Corporation today announced an exciting new premium accessory for the award winning FUJIFILM X100 – a Wide Conversion lens (WCL-X100) that will further enhance the exceptional photographic ...

Nokia Unveils Augmented Reality 'City lens' App for Lumia Phones - PC Magazine
8 May 2012, 10:05 am
Nokia today unveiled an augmented reality app for its Windows Phone-based Lumia devices that uses the phone's camera to show you the restaurants, stores, and other venues in your immediate vicinity. Dubbed City lens, the app lets you scan the horizon with ...

Olympus Launches 12MP TG-1 iHS Waterproof Tough Camera with F/2.0 Capable lens - Photo District News
8 May 2012, 6:59 am
CENTER VALLEY, Pa., May 8, 2012 – Olympus draws on its heritage of creating rugged, durable cameras that take the worry out of life-on-the-go shooting with the new Olympus TG-1 iHS. Marking a revolution for the Tough Series of Waterproof, Shockproof ...